Hi.
My name’s Andrew Kirby.
I’m a Skool addict.
I’ve been on Skool for over 3 years. I host two Skool groups (Synthesizer School, and Creator Monetization). And I’m actively involved in The Skool Games.
This post contains a comprehensive review of Alex Hormozi’s The Skool Games. To help you decide if it’s right for you.
It also has a complete post from Alex Hormozi detailing the 8 ways people are making money in The Skool Games. Including ways that work even if you don’t have an audience, and even if you’re not an expert.
Then finally an overview of my experience with The Skool Games, including how I’ve made hundreds of thousands of dollars from my communities, and make $9,711/month from an ‘unadvertised’ part of The Skool Games. I think you’ll like this section.
Thank you for attention. I hope you find value in these words.
- Part 1 – What is The Skool Games?
- Part 2 – 8 ways people are making money in The Skool Games
- Part 3 – My experience with The Skool Games
- What is Skool?
Part 1 – What is The Skool Games?
The Skool Games is the best place to build an online business. It’s a business-building challenge hosted by Alex Hormozi. It’s designed to help beginners start making money online.
If you’d prefer to hear it from the horse’s (no offense, Alex) mouth:
“I spent 4 years looking for the fastest, easiest, most-likely way for beginners to get to $10,000/month.
And finally, I found it. It’s Skool”
– Alex Hormozi
The Skool Games Results
As of writing this, March 16th 2024, The Skool Games has been going for two months. There are 12,000+ people playing.
Here’s an overview of the results people are getting:
2 make $1,000,000/year
34 make $100,000/year
318 make $10,000/year
1016 make $1,000/year
1. Thousands of people making hundreds of dollars per month
2. Hundreds of people making thousands of dollars per month
3. Dozens of people making tens of thousands of dollars per month
“Not being an expert or having an audience is no longer an excuse to not make money on the internet.”
– Alex Hormozi
(A full breakdown of the Skool Games Leaderboard can be found below)
The Skool Games Prizes
There are three prizes for playing The Skool Games.
1. Win 1-day with Alex Hormozi
Rank in the top 10 and win 1-day with Alex Hormozi at his Vegas HQ to collaborate with other winners and mastermind to take your business to the next level.
2. Alex Hormozi 1-day recordings
Everybody who gets 3 paid members will unlock the 1-day with Alex Hormozi event recordings.
3. Get Skool for FREE
Refer 3 friends to the Skool Games and get Skool for free.
The Skool Games Leaderboard
The leaderboard ranks the top 20 Skool groups by New Monthly-Recurring Revenue (New MRR).
What is New MRR?
New MRR is the monthly recurring revenue from new customers acquired during the month. Existing customer re-bills don’t contribute. The payments must be processed through Skool to qualify for the games
Every month theres a new chance to win. If you don’t win the first month, you’ll learn from the winners in the 1-day recordings where they share exactly what they did to win.
Here are the winners from the February Skool Games:
- Hamza Ahmed came first with over $88,000 new MRR with his self-improvement group Adonis School.
2. Evelyn Weiss came second with over $81,000 new MRR with her business group The $8 Digital Offer Builders.
3. And Cody Dunlap came third with over $50,000 new MRR with his sports-betting group Sports Content Creators.
And because the metric is New MRR, everyone starts from $0 at the start of the month. And previous winers are removed from the leaderboard, leaving it ready for the bold to claim. Anyone can win. You can win.
The Skool Games Course
The Skool Games includes a new course by Alex Hormozi.
The course is a complete guide to building a business on Skool. It is 7 videos long, and has a 8th video from Sam Ovens.
This is the outline of The Skool Games course:
- How to play – How to play The Skool Games + user manual.
- Make it fun – The most important rule: Make it fun!
- Designing your business – Learn everything you need to make a valuable group, even if you’re not an expert.
- Seeding your group – All good groups start small. All you need is “10 true regulars” and how to get them.
- Monetizing your group – Four ways you can make money from your group, and the math behind $10,000/month.
- Growing your group – Six ways to grow your group, and how to make a good about page (your skool funnel).
- Let the games begin! – Let’s get to work! The winners will share their lessons every month.
- How skool works – Tutorial video covering the basics + answering FAQ’s
The Skool Games Community
There is a Skool Games community with over 12,000 members. People share their wins, how they’re growing their group, and how they are monetizing.
“We’re basically crowdsourcing the best strategies and tactics to make money online doing what you love. We’re not telling you what to do, we want you to be creative and try new things.
We’re all playing the same game. Different people are good at different things, let’s see who can figure out each part of the equation and come together to form the ultimate way to play.
If we evolve the training and the tool (Skool) in a constant monthly improvement loop, this industry will innovate at a pace we’ve never seen before. I can’t wait!”
– Sam Ovens, Skool CEO
The Skool Games Winner Stories
Every month I interview the winners of the previous Skool Games winners. When you join The Skool Games you can watch these live on Zoom, and get your questions answered by the winners. People have said these recordings are worth the price alone. But I’m biased.
How do you join The Skool Games?
You can get a 14-day free trial to the Skool Games here.
How much does The Skool Games cost?
Skool.com offers a straightforward pricing policy, with one plan that includes everything you need to get started. There is a 14-day free trial, then it is $99/month. This includes your Skool subscription and The Skool Games.
To join The Skool Games you must host a Skool group. Everyone who hosts a Skool group gets complimentary access to The Skool Games.
Part 2 – 8 ways people are making money in The Skool Games
Inside of The Skool Games, Alex Hormozi released a detailed post on 8 ways people are making money on Skool.
We wanted there to be fewer guard rails around how people use Skool. That way, more people would be creative on how they made money. And we haven’t been disappointed! Here’s a short list of the ones people are using:
1) “Swap to Save” Paid to Paid.
People coming over form Discord or Patreon communities and instantly recapturing 20% of their revenue + getting all the insane engagement Skool offers. Pretty simple. Put 20% of your topline from customers you bring the platform back into your pocket.
2) “Free only”.
Simply swapping from other social media groups to Skool often makes people more money because all your posts reach your customers, your competitors aren’t running ads to your groups, and the gamification Skool offers allows you more ways to encourage your community to engage. People are reviving formerly dead communities in a matter of days/weeks. You make your money from the customers buying other stuff from you like physical products, services, etc.
3) “Free THEN Paid”.
You start your group free. Seed it with awesome people. Heavily vet the first few members to make sure the ’10 true regulars’ embody what you want he group to be about. Then, once you have enough momentum, switch the group over to paid. All free people stay grandfathered (which is an awesome way to incentivize people to come early. aka – “i’ll be charging for this soon but you get lifetime free. get in now while you can.”)
4) “Free AND Paid”.
You start two communities. One free and one paid. Free group is for beginners. People try with low risk. Then, if they like what you have, they move up to the advanced (paid) group. TONS of people are doing this.
5) “Influencer Partners” into paid.
You partner with an influencer who doesn’t have a community. You manage it. They send the traffic. You negotiate a split. They get more money. You get more money without having to market. A great work split. As an aside – an AWESOME way to make life changing amounts of money if you can find the right influencer. You can also do this for more than one. Create a portfolio of communities.
6) “Outside Experts” into paid.
You start a community NOT being an expert, but just invite people who are into what you’re into. Then, you let the community come to life. Then you bring experts in who can bring value to that community. The expert gets distribution to their message. They get recorded content and edification. Your community gets value. You get credit for bringing everyone together.
7) “Zero to hero” into paid.
Without being an expert, you just document your own journey doing anything in depth. This gives you added motivation to stay consistent. People pay to watch you do it or join along with you. They can follow whatever you do, or, just get the voyeur experience. Both have value to different people. You can choose to spend a portion of the money on stuff that benefits the whole community. Or, on things like equipment that they get to enjoy vicariously through you.
8) “Curate” into paid.
Without being an expert, you assemble the best free resources on the internet around a specific topic. Your main benefit that you sell: TIME. Everything is available, already, for free on the internet. But – people don’t have the time to sift through it. So, you do the work of sifting through it and putting it all in one place. Think value per second of consumption. At the end of the day, thats all anyone cares about. And you still get the credit for making it happen without being an expert but leaning on those who are.
Not being an expert or having an audience is no longer an excuse to not make money on the internet.
Keep crushing, (and read the “PS”)
-Hormozi
PS – if you’re using one of these, comment which one below.
PPS – if you’re using a different model, say so below.
We want to make the number of ways people win on Skool to be as diverse as the people using it.
Alex Hormozi and Skool’s partnership
Alex Hormozi invested in Skool in 2024.
This was Alex Hormozi’s announcement when he partnered with Skool:
“**BIG Announcement** I just made the largest investment of my life into Skool.com — a platform with millions of users that makes starting your own online business simple, easy, and fun.
I’ve been looking for an opportunity to make starting a business accessible to EVERYONE. And after four years…I finally found it. Skool is that opportunity.
To give you an idea, users are joining Skool communities so fast that host payouts are growing by 62%…PER. MONTH. (Not a typo).
If that sounds interesting…we’ve got something big coming. It involves business. Competition. Money. Prizes. And most importantly, you. It’s like nothing you’ve ever seen before. You’re gonna love it. More Details to follow…stay tuned. “
– Alex Hormozi
The “big thing coming soon” that Alex Hormozi was referring to in his announcement post turned out to be The Skool Games.
You can also see Hormozi rocking the Skool fit on his latest Chris Williamson podcast:
Part 3 – My experience with The Skool Games
I host two communities
I’ve been on Skool for over 3 years.
I host two communities.
My first community is called Synthesizer School. I grew my YouTube channel to 600,000 by creating valuable content. This community teaches others to do the same.
My second community is called Creator Monetization. It’s exclusively for Creators with 100,000+ subscribers, to help them monetize their audience through Skool communities.
I love Skool.
And I love The Skool Games even more.
How I make $9,711/month with The Skool Games
There are two ways to make money with The Skool Games.
First, you can create, promote, and monetize your own Skool community. I’ve made hundreds of thousands of dollars from my Skool communities.
Second, you can promote The Skool Games. I am making around $10,000/month from promoting The Skool Games.
The Skool Games has a generous affiliate scheme. You get 40% of all revenue you generate, for life.
There are a few benefits to promoting The Skool Games over promoting your own Skool Group.
- You do not have to deal with community management, The Skool Games has its own community managers that you can benefit from
- You do not have to create your own courses, The Skool Games has a great course created by Hormozi
- You don’t have to figure out what your group should be about, Skool have done the hard work for you
- It has a highly converting funnel. Hormozi + Prizes + Leaderboards make it an easy sell
- Its passive income
Most people on Skool make money by monetizing their own group, but the Skool Games affiliate is also a great choice.
The ‘new model’ I used to make $1m profit + 600,000 Subscribers
This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems.
In 2022 I:
- Spent two days in LA with Sam Ovens (on track to become billionaire)
- Spoke with Alex Hormozi ($200m/year portfolio)
- Spoke (and worked) with MrBeast (130m subscribers)
- Spoke with Cole Gordon ($2,000,000/month)
- Met Bas Slot in Lisbon twice ($1,000,000/month)
My conclusion after all of this was simple:
This industry is changing…
The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind.
Watch these clips (5-10 mins) to spot the shift.
- Clip from Sam Ovens
- Tweet from Alex Hormozi
- Another tweet from Alex Hormozi
- Clip from Cole Gordon (making $2m/m+)
- Clip from All In Podcast (all four are Billionaires)
- Clip from Alex Hormozi
Watch those clips before reading on. They’re short.
Here’s how I see things changing:
And to me, this is a GREAT SHIFT. Thank goodness this industry is FINALLY maturing. It’s no longer enough to have flashy marketing and great sales skills.
You have to build a brand.
Over the past few months I’ve hinted at this shift quite a few times, and how I’ve used it to make $100,000/month profit (and sometimes even $90,000 in a day).
I recently drew up the “New Model” I used to make $1m Profit + 600,000 Subscribers. I think it’s the new META.
The key differences to the model most in here use:
- No ads
- No direct outreach
- No sales tactics
- No content treadmill
- Focus on audience building
- Focus on mastering YouTube
- Focus on community
- Building a village, not a city
- Building long-term brand and goodwill
- Using Skool as a marketing community, not product community
I ran the new model past Sam and he said he liked it! I also asked for permission to post this here and he said yes.
I think this new model is a game-changer for getting to $100k/m profit.
This video explains everything you need to know to capitalize on this shift to build a highly profitable business.
My YouTube strategy ($1m profit)
This model outlines:
- How to scale to $100k/m profit using YouTube organic
- Without dedicating your whole life to it
- By generating goodwill at scale
- And why I believe organic is better than ads
The core idea is to package a rare and valuable idea (a book) with a packaging that’s proven to go viral (a book cover).
The Free Group Funnel
I’ve generated hundreds of thousands of dollars on Skool through my “Free Group Funnel”. It was so effective that Skool asked me to create a course explaining how I did it.
You can find the full course below.
1. Consultants: How to Profitably Scale with a ‘Free Group Funnel’
How to profitably scale with a free group funnel on Skool. Here’s what we cover:
0:25 — Summary of how I made $100,000 profit in 10 days
1:08 — Old way to get customers VS new way to get customers
3:27 — Overview of Andrew’s Free Group Funnel course
3:55 — Backstory of why Andrew started a free group
5:42 — Why free groups are dynamic, compounding, and achieve preeminence
12:28 — Demo of my free group on Skool
2. How to START a Free Group Funnel
How to start a free group funnel. Here’s what we cover:
0:27 — Why the intent of your group should be to help, not to sell
1:03 — Why defining a clear niche, transformation, and mechanism is important
3:20 — How to ratchet up your community’s engagement by turning it into a movement
5:15 — Why you need a welcome post in your free group and an example of one
5:55 — Example of an initial course in your classroom and why it’s important
3. How to FILL a Free Group Funnel
How to fill up a free group with good fit members. Here’s what we cover:
0:10 — Add a link to your free group on your call booking thank you page
0:59 — How to use your email newsletter to grow your group member count
1:14 — Contact past leads that didn’t buy + invite them to join
1:27 — Examples of different angles to communicate the value of your group
4. How to MAINTAIN a Free Group Funnel
How to maintain a free group funnel. Here’s what we cover:
0:27 — Intro to maintaining a free group
2:20 — Community management workflow
2:36 — Examples of posts as a group creator
5:07 — How and why to setup free group calls
5. How to MONETIZE a Free Group Funnel
How to monetize a free group. Here’s what we cover:
0:06 — How to use DMs, email broadcasted posts, and calendar to get customers
0:53 — How to use locked courses to get customers
2:16 — How to earn money automatically if one of your members starts a group
The Skool Games Podcast
The Skool Games Podcast is hosted by Matthew Thompson. Here are the top 3 episodes:
The Skool Games Opening Ceremony and Closing Cermony
“Join us for the opening ceremony of The Skool Games. We’ll countdown to 9am, light a real olympic torch (seriously), and screenshare the first 30m of rankings on the leaderboard. Hormozi will be there and so should you.”
“Join us to conclude the Feb 2024 Skool Games. Celebrate with the winners. Hang out with Hormozi. And find out who wins the mystery prize…”
How do you join The Skool Games?
You can get a 14-day free trial to the Skool Games here.
“The Skool Games is the single greatest business-building opportunity on the internet right now.
Like being an early adopter of YouTube or TikTok, people who go “all-in” have the opportunity to change their lives forever.”
– Matthew Thompson
What is Skool?
Skool is a community platform for creators. You can turn your passion into a community, learn together, and make money.
Connect with Like-Minded Individuals
Join an existing communities or kickstart your own on Skool. Whether it’s business, basketball, reading, or even knife throwing—Skool has it!
Monetize Your Passion
Turn your expertise into income—Skool provides the platform to make money from your passion or existing business.
Fuel Your Obsession
Embrace a community that celebrates and encourages your unique passion. Learn, grow and make money from your course or community on Skool.
Daily Interaction, Lasting Impact
Gain accountability through the daily log or interacting with your community. Experience the motivating force of a vibrant community.
Effortless Community Growth:
Grow community engagement effortlessly, requiring minimal effort on your part for maximum impact.
If any of these points light a fire in you, then Skool could be for you. Join here.
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